What information do we gather?
We have designed the site so that you can visit it without needing to reveal personal information.There are a few exceptions to this, which are listed below.
Indirectly through computer protocols
Cookies are an example of this. Used by many websites, these are small automated files sent between computers, which help relate information shown on our website to areas of the site that you have previously visited. (If you are uncomfortable regarding use of our cookies or cookies in general, you can disable this function on your computer by changing settings in the preferences or options menu on your browser. Find out how to disable cookies in different browsers here. Your IP address may also be used to provide us with non-personalised information about users of our site.
Directly through online forms
We also collect the information that you choose to submit to us voluntarily, by completing our online forms. It is your decision whether you wish to provide such information, and it will be clear where you are asked to do so.
How do we use this information?
Electronic information, including your IP address, helps us to analyse usage trends on our site. This could be analysis such as what sections are most popular, which helps us improve the information we provide. Information provided by you may also be used for our internal business records or so that we can communicate with you, either to respond to a specific query you have submitted or to keep you up to date with relevant products and services. We may send you promotional materials via email (if you have agreed that we can use your email address for that purpose. Any promotional e-mail we send you will have an unsubscribe option for you to opt out of future communications) or through the mail, or we may contact you by telephone.
What happens about sensitive personal data?
Generally speaking, this isn’t the type of data that we collect.We may sometimes ask for information that enables us to tailor offers to suit your needs (so we may need information about age and any additional needs). As with all data, it is entirely up to you whether or not you want to provide this information. You do not need to provide us with any personal information simply to browse the site.
Who can access this information?
Your information will be available to Ayr Holiday Park staff who need to use it for tasks such as administration or marketing. It may also be shared with reputable suppliers that we employ for specific, practical purposes (e.g. sending out mail).
Information that is gathered from visitors
In common with other websites, log files are stored on the web server, which save details such as the visitor’s IP address, browser type, referring page, and time of website visit. Cookies may be used to remember visitor preferences when interacting with the website. Where registration is required, the visitor’s email and a username will be stored on the server.
This information is used to enhance the visitor’s experience when using the website to display personalised content and possibly advertising. Email addresses will not be sold, rented or leased to third parties. Emails may be sent to inform you of news of our services or offers by us or our affiliates.
Use of re-targeting functions on the website
What is a cookie and why do websites use them?
A cookie is a small amount of data that a website places on your computer. If you are surfing from page to page within a website, you will not be recognised as the same user across pages, because websites have no memory. Cookies enable your browser to be recognised by the website, so they are mainly used to remember the choices you have made (preferred language, currency etc). They also ensure you are recognised when you return to a website. Not all cookies do exactly the same thing, and there are different ways to use them.
Our website uses the following types of cookie:
- Technical cookies We try to give our visitors an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly. These technical cookies are absolutely necessary for our website to function properly.
- Functional cookies We also use functional cookies to remember your preferences and to help you to use our website efficiently and effectively – for example by remembering your preferred language, your searches, and any accommodation that you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they enhance the visitor’s experience.
- Analytics cookies We use these cookies to gain insight into how our visitors use the website, and to find out what does and doesn’t work. We use them to optimise and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time information, and details such as the number of clicks you make on a certain page. Other details include your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they have seen an online advertisement (this may include advertisements on third-party websites). We will not know who you are and only obtain anonymous data.
- Commercial cookies We use these to show you Ayr Holiday Park advertisements on other websites. This is called “re-targeting” and it aims to be based on your browsing activities on our website, such as the destinations you have been searching for, the accommodation you have viewed and the prices you have been shown.
How long do Ayr Holiday Park cookies stay active?
The cookies we use have varying lifespans. The maximum lifespan we set on some of them is five years from your last visit to our website. You can erase all cookies from your browser any time you want to.
How can you recognise Ayr Holiday Park cookies?
You can find our cookies in your browser settings.
Does Ayr Holiday Park use third-party cookies?
Yes, Ayr Holiday Park uses the services of trusted and recognised online advertising and marketing companies. Ayr Holiday Park may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.
When it comes to online advertising and marketing companies, we strive to only work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt-out of the behavioural advertising. Visit www.networkadvertising.org and www.youronlinechoices.com to identify the NAI members that may have placed an advertising cookie file on your computer. To opt out of an NAI or IAB member’s behavioural advertising programme, simply check the box that corresponds to the company from which you wish to opt out.
In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.
Who has access to Ayr Holiday Park cookie data?
Only Ayr Holiday Park has access to Ayr Holiday Park cookies. Cookies placed by third parties can be accessed by these third parties.
How can you manage your cookie preferences?
Using your browser settings in, for example, Internet Explorer, Edge, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Use the “Help” function in your browser to locate the settings you need.
If you choose not to accept certain cookies, you may not be able to use some functions on our website. Opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.
Does Ayr Holiday Park use web beacons?
As well as using cookies, Ayr Holiday Park sometimes uses web beacons. This is a tiny graphic image of just one pixel that’s delivered to your computer either as part of a web page request or in an HTML email message. Either directly or through service providers, we use these pixels as part of our online advertisements either on our website or on third-party websites to learn whether a user who is being shown an online advertisement also makes a reservation; to track conversion with partner websites, and to analyse the traffic patterns of users to optimise the services we bring to you.
We use appropriate physical, electronic and managerial procedures to ensure that your customer information is safeguarded from unauthorised access or disclosure.
Each form on the site used for you to provide voluntary information includes an opportunity to opt-out of receiving future communications, other than a response to the specific query you may have at the time. If you DO NOT wish to receive future communications please simply click on the checkbox at the foot of the form to remove the tick automatically shown in the box. Should you change your mind at some future date about receiving such information, simply let us know by using one of the following addresses:
Ayr Holiday Park, Alexandra Road, St Ives, Cornwall, TR26 1EJ.
Can you find out what information we hold about you?
You are entitled to ask whether we hold personal information about you and, if so, you can request to access to this information. You can have it corrected if it is inaccurate. If you want to do this, please use the contact addresses given above.
If you are aged 12 or under, please ensure that you get the consent of your parent or guardian before you submit any personal information through this website.
Any amendment to this privacy statement will be published on this website.