Ayr Holiday Park Privacy Policy

Please find information on our Privacy Policy below.

What information do we gather?

We have designed the site so that you can visit it without needing to reveal personal information. There are a few exceptions to this, which are listed below.

Indirectly through computer protocols

Cookies are an example of this. Used by many websites, these are small automated files sent between computers, which help relate information shown on our website to areas of the site that you have previously visited. (If you are uncomfortable regarding use of our cookies or cookies in general,  you can disable this function on your computer by changing settings in the preferences or options menu on your browser. Find out how to disable cookies in different browsers here. Your IP address may also be used to provide us with non-personalised information about users of our site.

Directly through online forms

We also collect the information that you choose to submit to us voluntarily, by completing our online forms. It is your decision whether you wish to provide such information, and it will be clear where you are asked to do so.

How do we use this information?

Electronic information, including your IP address, helps us to analyse usage trends on our site. This could be analysis such as what sections are most popular, which helps us improve the information we provide. Information provided by you may also be used for our internal business records or so that we can communicate with you, either to respond to a specific query you have submitted or to keep you up to date with relevant products and services. We may send you promotional materials via email (if you have agreed that we can use your email address for that purpose. Any promotional e-mail we send you will have an unsubscribe option for you to opt out of future communications) or through the mail, or we may contact you by telephone.

What happens about sensitive personal data?

Generally speaking, this isn’t the type of data that we collect.We may sometimes ask for information that enables us to tailor offers to suit your needs (so we may need information about age and any additional needs). As with all data, it is entirely up to you whether or not you want to provide this information. You do not need to provide us with any personal information simply to browse the site.

Who can access this information?

Your information will be available to Ayr Holiday Park staff who need to use it for tasks such as administration or marketing. It may also be shared with reputable suppliers that we employ for specific, practical purposes (e.g. sending out mail).

Information that is gathered from visitors

In common with other websites, log files are stored on the web server, which save details such as the visitor’s IP address, browser type, referring page, and time of website visit. Cookies may be used to remember visitor preferences when interacting with the website. Where registration is required, the visitor’s email and a username will be stored on the server.

This information is used to enhance the visitor’s experience when using the website to display personalised content and possibly advertising. Email addresses will not be sold, rented or leased to third parties. Emails may be sent to inform you of news of our services or offers by us or our affiliates.

Google ads

Google, as a third-party vendor, uses cookies to serve ads. Google’s use of the DART cookie enables it to serve ads to visitors based on their visit to sites they visit on the Internet. Website visitors may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy

Use of re-targeting functions on the website

This website uses  “re-targeting Tags”. This is a JavaScript element which is positioned in the website source code. When a user visits a page on this website which contains a re-targeting tag, the provider of the online advertising  places a cookie on the user’s computer and organises the advertising in accordance with re-targeting target group lists. This cookie is subsequently used to activate re-targeting campaigns (“interest-related advertising “) on other websites. Studies have proven that integrating interest-related advertising is of greater interest to the Internet user than an advert which has no direct relation to the person’s interests.

What is a cookie and why do websites use them?

A cookie is a small amount of data that a website places on your computer. If you are surfing from page to page within a website, you will not be recognised as the same user across pages, because websites have no memory. Cookies enable your browser to be recognised by the website, so they are mainly used to remember the choices you have made (preferred language, currency etc). They  also ensure you are recognised when you return to a website. Not all cookies do exactly the same thing, and there are different ways to use them.

How does Ayr Holiday Park use cookies?

Our website uses the following types of cookie:

  • Technical cookies We try to give our visitors an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly. These technical cookies are absolutely necessary for our website to function properly.
  • Functional cookies We also use functional cookies to remember your preferences and to help you to use our website efficiently and effectively – for example by remembering your preferred language, your searches, and any accommodation that you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they enhance the visitor’s experience.
  • Analytics cookies We use these cookies to gain insight into how our visitors use the website, and to find out what does and doesn’t work. We use them to optimise and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time information, and details such as the number of clicks you make on a certain page. Other details include your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they have seen an online advertisement (this may include advertisements on third-party websites). We will not know who you are and only obtain anonymous data.
  • Commercial cookies We use these to show you Ayr Holiday Park advertisements on other websites. This is called “re-targeting” and it aims to be based on your browsing activities on our website, such as the destinations you have been searching for, the accommodation you have viewed and the prices you have been shown.

How long do Ayr Holiday Park cookies stay active?

The cookies we use have varying lifespans. The maximum lifespan we set on some of them is five years from your last visit to our website. You can erase all cookies from your browser any time you want to.

How can you recognise Ayr Holiday Park cookies?

You can find our cookies in your browser settings.

Does Ayr Holiday Park use third-party cookies?

Yes, Ayr Holiday Park uses the services of trusted and recognised online advertising and marketing companies. Ayr Holiday Park may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.

When it comes to online advertising and marketing companies, we strive to only work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt-out of the behavioural advertising. Visit www.networkadvertising.org and www.youronlinechoices.com to identify the NAI members that may have placed an advertising cookie file on your computer. To opt out of an NAI or IAB member’s behavioural advertising programme, simply check the box that corresponds to the company from which you wish to opt out.

In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.

Who has access to Ayr Holiday Park cookie data?

Only Ayr Holiday Park has access to Ayr Holiday Park cookies. Cookies placed by third parties can be accessed by these third parties.

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Edge, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject.  Use the “Help” function in your browser to locate the settings you need.

If you choose not to accept certain cookies, you may not be able to use some functions on our website.  Opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.

App Privacy Notice

Ayr Holiday Park built the Ayr Holiday Park St Ives app as a Free App for use by its guests. This service is provided by Ayr Holiday Park at no cost and is intended for use as is.

The following information is used to inform app users regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.

If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

Information Collection and Use

For a better experience, while using our app Service, we may require you to provide us with certain personally identifiable information.

Booking Login

When using the app you have the ability to login with an existing booking reference that was created when making  an online booking with us. Our app communicates with the third party booking system and then stores a small amount of information to help personalise the app experience of your booked holiday.

  • The app or connected web service does not store your personal details in any form
  • Future requests to refresh booking and balance information uses a tokenised identifier provided by the booking engine
  • This data is completely cleared when you use the logout feature found in the app
  • This data is completely cleared when you use the clear data feature found in the app

Booking login is processed through the Prophet Booking systems. If you did not book online, and wish to add your caravan, or apartment booking to our app, then you need to register an account through the Ayr Holiday Park PRBok booking website, using the same email address used when making a booking. By registering an account you are subject to the Prophet Bookings privacy policy found here.

Please note that touring and camping bookings are currently not available on our online booking system, therefore cannot be added to our mobile app.

Push Notifications

The app can receive push notifications. You can choose to receive notifications based on your interest/booking type, and disable them if you wish.

  • Notifications can be disabled when logging into the app for the first time
  • Notifications can be disabled at anytime by navigating to the settings section of the app
  • Notifications can be disabled at anytime outside of our app using your devices operating system


The app uses analytics from both Google Firebase, and Flurry Analytics. This is so we can improve the app by seeing which areas are used, and for what purpose.

  • We do not report on any sensitive or identifiable information in regards to your booking or user
  • Analytics can be disabled at anytime by navigating to the settings section of the app

Third Parties

The app does use third party services that may collect information used to identify you.
Link to privacy policy of third party service providers used by the app

Log Data

We want to inform you that whenever you use our Service, in a case of an error in the app we collect data and information (through third party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilising our Service, the time and date of your use of the Service, and other statistics.

Security when using the App

We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

  • All connections to web services are conducted using current standards of HTTPS/TLS
  • Any parameters sent to our own web services are encrypted and sent over HTTPS

Links to Other Sites from the App

This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these many of these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


We use appropriate physical, electronic and managerial procedures to ensure that your customer information is safeguarded from unauthorised access or disclosure.

Other websites

Some areas of our site may contain links to other third-party sites. These sites are not under our control and should have their own privacy policy.

Opting out

Each form on the site used for you to provide voluntary information includes an opportunity to opt-out of receiving future communications, other than a response to the specific query you may have at the time. If you DO NOT wish to receive future communications please simply click on the checkbox at the foot of the form to remove the tick automatically shown in the box. Should you change your mind at some future date about receiving such information, simply let us know by using one of the following addresses:

Ayr Holiday Park, Alexandra Road, St Ives, Cornwall, TR26 1EJ.

Can you find out what information we hold about you?

You are entitled to ask whether we hold personal information about you and, if so, you can request to access to this information. You can have it corrected if it is inaccurate. If you want to do this, please use the contact addresses given above.


If you are aged 12 or under, please ensure that you get the consent of your parent or guardian before you submit any personal information through this website.


Any amendment to this privacy statement will be published on this website.

Contacting us

If you have any questions about our privacy policy or the practices of this website, please contact us via the addresses listed above.